The Media Equation Theory of Communication popularized by Byron Reeves and Clifford Nass suggests that the expression “Media = Real Life” is true. People respond to communication media, especially in the realm of the motion picture film, as if the images were human. A viewing audience will respond to the images of the theater screen just as if they were in present in the scene in real life. There are three areas of research connected with analysis of communication theory apply to the study of the Media Equation and how it applies to the vocation of a film director. These fundamental communication rules are “interpersonal distance, similarity and attraction, and source credibility” (Griffin 407). These rules should serve as elemental guiding principles and standards for all movie directors because they all have an influence on how people receive the message on film.
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McGlish, Glen and Jacqueline Bacon. A First Look at Communication Theory (5th Edition Instructor’s Manual, Chapter 29, The Media Equation of Byron Reeves and Clifford Nass). Retrieved 30 October 2002 from the World Wide Web: http://www.afirstlook.com.
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